Custom Web
Yahoo Inc. | 2022−2023
ROLE: UX DESIGN DIRECTOR
CLIENTS: VARIOUS
PUBLISHERS: YAHOO & TECHCRUNCH
What’s Your Stranger Things Pizza Personality?
CLIENT: DOMINO’S x STRANGER THINGSPUBLISHER: YAHOO ENTERTAINMENT
CLIENT ASK:
Domino’s needed to drive awareness of its “Mind Ordering” campaign, targeting fans of its partner, Stranger Things.
USER INSIGHTS:Viewers of Stranger Things were interested in engaging with content that rewarded their knowledge of the show and its characters.
SOLUTION:We developed a full-page, interactive quiz to engage users with an animated series of prompts about their “Pizza Personality.” The experience matched users with one of five characters featured in the Domino’s x Stranger Things “Mind Ordering” campaign, along with each character’s corresponding pizza order.
Inside the UK Tech Ecosystem
CLIENT: UK’S DEPARTMENT FOR BUSINESS AND TRADEPUBLISHER: TECHCRUNCH
CLIENT ASK:
The UK’s Department for Business and Trade wanted to increase awareness of its technology sector among potential investors outside the UK.
USER INSIGHTS:
TechCrunch readers were looking for quick insights into potential start-up trends to determine if they warranted further exploration.
SOLUTION:
We developed an animated, scrolling explainer that walks users through the current state of the UK tech ecosystem. After scrolling through high-level bios, stats, and infographics, users are guided to supplemental TechCrunch articles for deeper dives into featured trends and companies.
Beyond the Game: “30 for 30” Watch Guide
CLIENT: ESPN+PUBLISHER: YAHOO SPORTSCLIENT ASK:
ESPN+ sought to boost streaming subscriptions by leveraging the full availability of the 30 for 30 documentary series on their platform.
USER INSIGHTS:Given the extensive catalog of documentaries, Yahoo Sports users needed a way to discover 30 for 30 titles that aligned with both their sports interests and their storytelling preferences.
SOLUTION:We created an interactive, decision-tree watch guide that quickly spotlights 30 for 30 titles based on the user’s viewing tastes. By answering a few “A or B” questions, users can narrow the documentary library down to three recommendations, grouped by storytelling themes such as behind-the-scenes drama, crime and scandal, social impact, and more.
5 Advanced Marketing Moves
CLIENT: MAILCHIMPPUBLISHER: TECHCRUNCH
CLIENT ASK:Mailchimp wanted to demonstrate the scope of its automated marketing tools to tech-savvy professionals with email marketing needs.
USER INSIGHTS:TechCrunch users with relevant business goals need to stay up to date with newly available email marketing tools, as features and products are constantly evolving.
SOLUTION:
We designed an illustrated, scrolling listicle that guided users through five email marketing strategies for small businesses. As users scrolled through the experience, each strategy revealed a corresponding problem and solution supported by automated tools offered by Mailchimp.